You fit into me like a hook through an eye, 2018, archival inkjet, 99" x 48" (253 cm x 123 cm)
Because You Have This Preference (Crowdsourced), 2018, archival inkjet, 48" x 60" (122 cm x 152 cm)
The Space Between Dreaming and Living, 2018, archival inkjet, 96" x 48" (244 cm x 122 cm)
Enjoy, 2018, archival inkjet, 48" x 60" (122 cm x 152 cm)
That's the Ticket, 2018, archival inkjet, 40" x 40" (102 cm x 102 cm)
Dark Posts, 2018, video projection, wood, enamel, Ukrainian wrought iron, 96" x 80" (244 cm x 203 cm)
Bicameral, 2018, video projection, 72" x 84" (189 cm x 213 cm)
Don't Look Now, 2018, archival inkjet, 48" x 72" (122 cm x 183 cm)
About Identity Gift
There is no denying the impact of electronic communications on human society and endeavor. Since its advent, our individual reach and connectivity has expanded exponentially, while the emotional engines of human behavior -- powerful motivators such as hope, fear and ambition -- remain unscathed. Our newly-enhanced ability to touch each other's minds and lives has only heightened both our best and worst tendencies, at least in the digital realm. And, for better or worse, it is in this realm that more and more of us are spending more and more of our lives.
If the Internet is a sprawling megalopolis, its most populous district is Social Media, where the dominant platforms Google, Amazon, Facebook and Apple have become the most powerful marketing enterprises ever to have existed. They have done so not just by creating useful products, but by growing supremely adept at harvesting a golden egg long prized by marketers: consumers' personal, demographic data.
This is not news. Nor is the notion that the term "marketers" includes not just purveyors of for-profit goods and services, but also social causes, political campaigns and ideologies. However, it's one thing for these so-called Hidden Persuaders to influence our choice of laundry soap. It's quite another when our (persuaded) choices have dire consequences -- for minorities, the disenfranchised, the environment -- that affect millions of lives worldwide.
If there is a marketing gun pointed at our heads, our own fingers are on the triggers. While one of most rightfully-concerning dangers of the digital age is identity theft, we happily make gifts of our identities to those who would persuade us to act against our own best interests.
Identity Gift calls attention to this phenomenon through images drawn from online and consumer culture, juxtaposed in ways that encourage viewers to question their own complicity in this process. Dense imagery reflects the visceral online experience, wherein users are bombarded with visual and written messages at a rate unprecedented in human history. Picture scale mimics the immersive sensation of device screens that suck energy through our visual cortices and effectively remove us from our physical environs. Scant verbiage and apparently dissonant image pairings force the viewer to consider image source, meaning and context.
In The Space Between Dreaming and Living, for example, the viewer is confronted with an apparent visual cacophony. Dissecting its elements yields a familiar, and disturbing, dynamic, in which a glowing blue Rolodex (an archaic device for cataloguing individuals' contact information) is the center of focus. Close inspection reveals its tab dividers are labeled with zip codes of voting districts key in overturning a Democratic victory in America's 2016 election, via targeted Facebook ads known as "dark posts." Embossed on the side of the device is the logo of the data-collection firm Cambridge Analytica. Below the Rolodex is the prone face of a woman sleeping -- the "dreamer" of the title. Hovering above her are a series of images (arranged in the format of Apple's "coverflow" interface) all of which are the central images of a variety of Facebook personality quizzes. Overwhelmingly targeted to young women, these quizzes employ images that elicit feelings of hope, romance, fear, and aspiration; many of them are drawn from Disney movies. A field of blue-green dots in the background is a pattern used in color-blindness tests. Behind it, a 5,000-square grid refers to the 5,000 personality data points, generated through techniques such as Facebook quizzes, which Cambridge Analytica claims is all the firm requires to change that individual's opinion about anything. A large, pixellated image of couture footwear is a proxy for the dreamer's ultimate fantasy of consumer fulfillment. Finally, in the lower right corner, is an image, degraded as if through ink-transfer, of two "real world" women enjoying a day at Disneyland.
In fact, Disneyland (aka "The Happiest Place on Earth"), an icon of consumer aspiration, is a relative constant in this series: The viewer will find images similarly-degraded (in relation to the highly-saturated images that represent the digital world) throughout. These provide connective tissue to the artist's prior series, "Happiest Place," and relate thematically to his ongoing concerns of identity, consciousness and culture.